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You can only use the source provided in the attachment below. No outside sources can be used.
Below is the prompt with all the restrictions, requirements, length, and font for the essay.
Prompt: TV Campaign Ads
As we all know, this nation elected a new president in 2016 and this election will probably be considered one of the most negative election campaigns in our history. It came to the point where you almost hated to turn on the TV, knowing full well all that there was, was attack ad, after attack ad, after attack ad. Of course there has always that “Vote for me because I’m better than the other person” type of ad. However, it seems this election campaign has reached a new low. No one can deny the power of television and that it can be used as a tool of persuasion, whether the facts be correct or not. Seems only fitting that your last assignment concern television campaign ads since the turmoil still continues. The link is located in the Chapter 29&30 module. What you are to do: View at least 3 ads from the Democrats and Republicans from each of the years, in other words, a total of 30 ads from the years 1952, 1960, 1964, 1968, and 2016. For each year under review – Who were the candidates? What were the issues? How does the candidate portray themselves and their opponent? Are the ads of the years under review as negative as we saw in the recent campaign? Contrast and compare the years under review. Do you feel negative ads accomplish anything? Why might a person be swayed by negative ads, rather than looking beyond the rhetoric for the truth? When writing about the ads please use formal writing style. In other words, I DO NOT want to see cliches, slang expressions, such as “Nixon bashed Kennedy in his ads” The English language contains thousands of words, use effective language. I DO NOT want to see contractions, also write in the third person.
The best way to set up this essay is, first break it into the years under review. You do not have to write about all 30 ads, it is best to describe them as a collective for each side. Contrast and compare, and answer the questions concerning negative campaign ads at the end of your essay.
I. Introduction: This should be one paragraph introducing the ideas to be discussed in the essay. Some key elements you should try to include are:
II Body: Here is where you answer the various essay questions. This should be several paragraphs long, using appropriate historical information to back up your answer
III Conclusion: This is the summary and the wrap-up, usually one paragraph. Bring together your ideas into a coherent statement. Add any thoughts of brilliance you may have on the topic – identify why the issue is important, describe how it would influence successive events/ideas, connect when appropriate to current debates.
IV Other important items your essays must contain
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